Chappell of Bond Street celebrates 200 years as a sheet music and MI retailer this month, making it one of just a handful of genuinely historic musical stores in the country.
For the bicentenary celebrations, Chappell’s is looking to ‘infuse’ everything it does over 2011 with anniversary branding and will be opening out some of the activities it has introduced over the past few years, including celebrity concerts and lunchtime recitals.
“It is all geared to remind people of the sort of thing we do and what we represent,” says Hill.
What Chappell represents is actually what any self-respecting retailer should: the centre of the local music community. The fact that the community is at the very heart of London’s entertainment district means that it has to up its game a little, but essentially the role is the same.
“The lunchtime concerts, for example, are put on in collaboration with the very best music schools and conservatoires,” he explains. “This brings the high-end Yamaha and Bösendorfer models under the hands of tomorrow’s stars and also creates a perfect showcase for the instruments in intimate surroundings.
“This in turn broadens the scope of who we reach and puts the shop in leading magazines and newspapers.”
Furthermore, the lunchtime concerts are free – in order to attend, members of the audience simply need to register beforehand.
As for the showcase concerts, 2011 will see a number of these, including performances from the renowned concert pianist, Arto Pizarro and heart-throb Paolo Nutini, as well as the now Yamaha regular, jazzer Jamie Cullum (among many others).
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